Uman NUH | today: 12/22/2024
| Author(s) |
Neshchadym l. M., Candidate of Economic Sciences, , Uman National University of Horticulture Тимчук С. В., , , МАЛЮГА Л. М. , , , |
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| Category | Economics | ||
| year | 2024 | issue | Issue 105 part 2 |
| pages | 74-83 | index UDK | 338.48:640.4 | DOI | 10.32782/2415-8240-2024-105-2-74-83 (Link) |
| Abstract | The purpose of the study is to analysed the main factors of environmental diversification in the activities of hotel and restaurant enterprises, as well as to study their impact on the national and global economies, the development of material production and quality assurance of economic growth and competitiveness of enterprises. To achieve this goal, the following methods were used: comparative and system analysis, abstract-logical, generalization and structuring of data. The results of the study analysed the main factors of environmental diversification in the activities of enterprises of hotel and restaurant business, and examine their impact on the national and global economies, the development of material production and quality assurance of economic growth and competitiveness of enterprises. In the international economic environment today, environmental problems are acute, every year the level of negative impact of the results of the activities of enterprises of various industries on the environment increases. Environmental protection and environmental sustainability are increasingly important factors in the hotel and restaurant business and their competitiveness, in a market that brings numerous benefits. Environmental sustainability is increasingly considered one of the most important functions of the hotel and restaurant business, as well as communication and marketing, which attracts more guests. The study of this issue is extremely relevant in modern conditions. The conclusions indicate that the greening of the products of the hospitality industry is now of great importance due to the need to preserve the environment, the growing demand of tourists for environmentally friendly services and goods. Given the fashion for "eco" trends and the growing demand for organic (ecological) products, it is safe to say that the "eco" menu, environmentally certified textiles and cosmetics used in the provision of services will certainly increase the rating of hotels and restaurants. | ||
| Key words | greening, HORECA, Eco trends, environmental sustainability, economic development, diversification, hotel and restaurant industry | ||