Uman NUH | today: 04/14/2024
| Author(s) |
Hospodarenko G.M., Doctor of Agricultural Sciences, Professor, Uman National University of Horticulture, Ukraine Карпенко В.П., , , Lubych V.V., Candidate of Agricultural Science, Lecturer of Department of Technology of Storage and Processing of Grain, Uman National University of Horticulture, Ukraine Новіков В. В., , , Vozyan V. V., , , Uman National University of Horticulture, Ukraine |
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| Category | The Agronomy | ||
| year | 2022 | issue | Issue 100. Part 1 |
| pages | 169-179 | index UDK | 664.6/.7-048.34 | DOI | 10.31395/2415-8240-2022-100-1-169-179 (Link) |
| Abstract | Introduction. The issue of human nutrition is very important; it plays a significant role in ensuring the full existence of modern people. Methods. Laboratory, mathematical and statistical. Results. A social study found that most potential consumers think about living a healthy lifestyle. A small number of respondents (5 %) do not support the trend of "healthy lifestyle", while 22 % of respondents constantly support it. Despite the desire of potential consumers to form diets that meet the trends of healthy eating, food appearance is important when deciding to purchase a finished product. Thus, 5 % of respondents say that they buy products only with good packaging design. A similar number of respondents (6 %) were indifferent to product appearance and it did not influence the decision to purchase it. For other respondents, appearance was significant or moderate as a criterion to purchase goods. A significant number of respondents (39 %) stated that they constantly pay attention to the chemical composition of food before purchasing it. 5 % of respondents are not interested in the chemical composition of food. 17 % and 39 % of respondents often and sometimes pay attention to the chemical composition of food. Thus, the results show the interest of potential consumers in products of high nutritional value and the feasibility of developing research topics in this area. Almost half of the respondents (44 %) stated that the culinary quality of finished products is a high priority when giving them preference and purchasing. Some respondents stated that they sometimes take culinary quality into account when purchasing food again (5 %). 17% and 28 % of respondents, respectively, often and very often take into account the culinary quality of the product when purchasing it again. Conclusions. According to the results of the social study, the real opinions of potential consumers were revealed. The development of healthy food and lifestyle trend among the majority of respondents is proved. But the importance of not only the biological value of the product, but also its appearance and culinary quality is noted. | ||
| Key words | healthy lifestyle, culinary quality, food product | ||