Uman National University | today: 05/23/2026

Strategic priorities for the development of the agricultural market of ukraine in the context of modern challenges

Author(s) Бленда Н. О., , ,
Zharun E. V., PhD in Economics, , Uman National University of Horticulture
Nepochatenko E.A., Candidate of Economics Sciences, , Uman National University of Horticulture, Ukraine
Category Economics
year 2026 issue Issue 108 part 2
pages 233-241 index UDK 338.43:339.13:631.1(477)
DOI 10.32782/2415-8240-2026-108-2-233-241 (Link)
Abstract This article examines the strategic priorities for the development of the agricultural products market of Ukraine under current economic, military, and globalization challenges. The agricultural sector is shown to be one of the fundamental components of the national economy, ensuring food security, generating a significant share of foreign exchange earnings, supporting rural development, and contributing to macroeconomic stability. In the context of a full-scale war, particular importance is attached to the adaptation of the agricultural market to new economic conditions, especially through the restructuring of logistics chains, diversification of export directions, and strengthening the internal resilience of agricultural production. The current state of the agricultural products market of Ukraine in 2022–2025 is analyzed, and the main challenges affecting its functioning are identified, including a reduction in sown areas, destruction of production and logistics infrastructure, instability of the price environment, rising production costs, limited access to financial resources, labor shortages, and a low level of deep processing of agricultural raw materials. Particular attention is given to the export orientation of the agricultural sector and the predominance of a raw-material export structure, which reduces the level of added value and constrains the development of domestic processing industries. The need to develop a long-term strategy for the agricultural products market is substantiated, based on the intensification of processing, technological modernization of production, digitalization of agribusiness, greening of production, development of multimodal logistics, support for farming and cooperation, and the expansion of trade cooperation with the EU countries, Asia, Africa, and the Middle East. The implementation of these strategic priorities is expected to strengthen the competitiveness of Ukrainian agricultural products, increase export potential, ensure sustainable development of the agricultural sector, and create long-term economic advantages for Ukraine in the global market.
Key words agricultural products, agricultural market, strategic development, export potential, agricultural sector, food security, innovations
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