Uman National University | today: 06/20/2025
| Author(s) |
Zharun E. V., PhD in Economics, , Uman National University of Horticulture Соколюк С. Ю., , , Бленда Н. О., , , Коротєєв М. А., , , Жарун Р. Ф., , , Уланчук В. І., , , |
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| Category | Economics | ||
| year | 2025 | issue | Випуск 106 Частина 2 |
| pages | 169-176 | index UDK | 316.422.42 | DOI | 10.32782/2415-8240-2025-106-2-169-176 (Link) |
| Abstract | The article discusses the concept of socially oriented management and its impact on the development of social entrepreneurship. The author analyzes the theoretical foundations of socially oriented management, its differences from traditional management approaches and the specifics of its application in the context of social entrepreneurship. Particular attention is paid to the study of the mechanisms through which socially oriented management contributes to the formation and development of social enterprises. The relationship between the principles of social responsibility in management and the effectiveness of achieving the dual mission of social enterprises: creating social value and ensuring economic sustainability is revealed. The paper presents the results of an empirical study of successful practices of socially oriented management in social enterprises in various industries. Based on the analysis of the cases, the author identifies the key management tools and models that ensure a balance between social and commercial goals. The author proposes a comprehensive model of socially oriented management adapted to the needs of social entrepreneurship. The article also highlights current trends in the development of social entrepreneurship under the influence of the transformation of management approaches, in particular in the context of digitalization and the growing importance of sustainable development. Promising directions for improving the tools of socially oriented management to enhance the social impact of entrepreneurial initiatives are substantiated. The results of the study have both theoretical value for the development of social entrepreneurship concepts and practical significance for managers of social enterprises, government agencies, NGOs, and other stakeholders interested in developing a socially oriented economy | ||
| Key words | socially oriented management, social responsibility, social technologies, social partnership, organizational culture | ||