Uman NUH | today: 04/16/2024
| Author(s) | Prokopchuk O.T., Candidate of Economics, , Uman National University of Horticulture, Ukraine | ||
|---|---|---|---|
| Category | Economics | ||
| year | 2023 | issue | Issue number 103. Part 2 |
| pages | 6-16 | index UDK | 368: 339 | DOI | 10.32782/2415-8240-2023-103-2-6-16 (Link) |
| Abstract | The article focuses on the peculiarities of digitalization of the insurance business in Ukraine. It is determined that the modern practice of introducing digital technologies in the insurance business of Ukraine is very dynamic and diverse. The study made it possible to outline the most common ways of implementing the latter, in particular, through online insurance policy issuance; digital platforms and portals; artificial intelligence and data analytics; mobile applications and IoT; customer service through chatbots; photo and video loss assessment; virtual and augmented reality technologies. It has been proven that these technological innovations not only facilitate customer interaction with insurers, but also improve the quality of service, make business processes more transparent and efficient, and help insurance companies to more accurately assess and manage risks. Today, the impact of digital technologies on the insurance market, including the internetization and digitalization of insurance activities, is extremely high. At the same time, the digitalization of insurance activities will be accompanied by pronounced innovations related to improving the efficiency of insurance activities, developing new insurance programs, convergence of commercial and mutual insurance, and other phenomena. The global trend of digital business transformation is forcing a fresh look at traditional approaches and methodologies, including business process management. Digital transformation, unlike automation, is usually based on innovative business ideas that cause qualitative changes in the business model and business processes and is carried out within a certain strategy. The growing proliferation of digital technologies is becoming increasingly important and a key factor not only for financial markets but also for the national economy as a whole. Financial companies can use modern technologies both to develop new insurance products and to improve the efficiency of meeting regulatory requirements in terms of minimizing insurance risks. Digitalization is one of the global trends in the development of modern financial markets. Although the Ukrainian insurance market is considered to be the most conservative among financial market sectors, it is increasingly resorting to the use of digital technologies year after year. | ||
| Key words | insurance, insurance business, digitalization, Internet, technology, innovation, communications, artificial intelligence | ||