Uman NUH | today: 04/14/2024
| Author(s) | А. А. ОСІПОВА, , , | ||
|---|---|---|---|
| Category | Economics | ||
| year | 2022 | issue | Issue number 101. Part 2 |
| pages | 246-255 | index UDK | 316.472.4:334.72 | DOI | 10.32782/2415-8240-2022-101-2-246-255 (Link) |
| Abstract | Social networks are a relevant marketing and communication channel for businesses, organizations and institutions, which should be considered in the context of forecasting consumer behavior and developing marketing strategies. However, social media also has a cultural significance, being a domain where users share moments of their lives with others and receive information about the world around them, often ignoring its authenticity. At the same time, social networks are subject to constant changes and innovations. Therefore, those social media that are presented to users today are significantly different from those that were a year ago. Accordingly, in a year, the algorithms for presenting data and information will change again, and therefore businesses should always keep abreast of transformations to promote products to a wide range of consumers. Social networks advertising has been proven to drive sales and impact business success. Experts recommend companies with large budgets to run Facebook and Twitter ads as Facebook reaches more users than ever in emerging markets and Twitter ads can reach audiences based on location, interests, keywords, etc. Thus, given the profound impact of social media on business, entrepreneurs can use social media marketing to interact with their customers and build relationships with them through advertising or individual interaction. The future of social networks remains promising and at the same time uncertain, as it largely depends on new products and popular trends. | ||
| Key words | business, social network, social media, Facebook, Instagram | ||