Uman NUH | today: 04/14/2024
| Author(s) | Prokopchuk O.T., Candidate of Economics, , Uman National University of Horticulture, Ukraine | ||
|---|---|---|---|
| Category | Economics | ||
| year | 2021 | issue | |
| pages | 211-222 | index UDK | 368 | DOI | 10.31395/2415-8240-2021-99-2-211-222 (Link) |
| Abstract | Communications are a connecting element of the management process. Management activities are inextricably linked with the need for constant exchange of information (communicative activities) to coordinate the work of units of the organization and individuals, aimed at achieving common goals. The article is devoted to the consideration of communication issues in modern insurance organizations with an emphasis on their essence, key elements and main stages of the communication process. The essence of communications in the categorical section is clarified and scientific approaches to the formation of the definition of this category are generalized. Thus, it is determined that communication is a process of exchanging ideas and information, which ultimately leads to mutual understanding. This interpretation of the concept of communication is shared by most domestic researchers who have studied the outlined issues. The types, kinds and classes of communications of the insurance company are investigated. The range of communication tasks is outlined and the set of functions of the latter in the management process is determined. The study allowed to form four key tasks of communications in the management process: a combination of all elements of the management process; assistance in making management decisions; providing information on the entire management process; ensuring interpersonal relationships in the team. According to the results of the study, the key functions of communications in the management process include: managerial, informative, emotional, control and factual. The key stages of the communication process are considered, of which according to the results of the research four are singled out: the first – formulation of the idea and selection of information; the second – coding and channel selection; the third is transmission and the fourth is decoding. It is established that communication as an exchange of information between people (or groups of people) has three aspects that are most important for assessing the content of management activities, each of which is considered from the normative-organizational and individual-psychological positions. In the first case, communication is determined by its objective organizational forms, the requirements for the effective implementation of a rational communicative process. The second aspect of communication is based on the psychological characteristics of communication partners and explains a number of important features of interaction, including those that hinder the effective development of communication. According to the results of the study, it is determined that communication is a semantic aspect of social interaction, one of the most common characteristics of any activity, including management. It is a modern form of political, scientific, organizational and technical force in society, through which the organization is included in the external environment, the exchange of views or information to ensure mutual understanding. | ||
| Key words | communications, insurance management, insurance companies, communication process, information, information exchange | ||