Uman NUH | today: 12/22/2024
| Author(s) | Gumeniuk A., , , | ||
|---|---|---|---|
| Category | Economics | ||
| year | 2014 | issue | Issue #85 |
| pages | 193-196 | index UDK | 631.147.001.11:631.1.027 | DOI |
| Abstract | Defined the concept of environmental marketing and territorial-industrial marketing, as important components of agricultural enterprises. It was proposed to add the concept of modern marketing territorial – sectoral environmental and marketing. Developed ways to apply the concepts in vegetable growing. | ||
| Key words | environmental marketing, agricultural marketing, marketing concepts, environmental audit, territorial and branch marketing | ||