Uman NUH | today: 12/22/2024
| Author(s) | Пономаренко О. В., , , | ||
|---|---|---|---|
| Category | Economics | ||
| year | 2023 | issue | Issue number 103. Part 2 |
| pages | 82-96 | index UDK | 65.011.2-044.922 | DOI | 10.32782/2415-8240-2023-103-2-82-96 (Link) |
| Abstract | The digital revolution that has begun in recent decades is transforming the way we live, communicate, and do business. The constant development of the digital economy is not only posing new challenges to society, but is also forcing us to rethink and reform all business processes and strategies. Significant business transformation has become an inevitability that cannot be ignored. In this era of digital transformation, it is important to understand how it happens and what the consequences are for different sectors of the economy and society. In this context, the opportunities for research and analysis are endless. Studying the particularities of business transformation in the digital economy is important for adapting both entire economic sectors and individual firms to change, taking advantage of new opportunities, and minimizing risks. This paper is devoted to a study of the contemporary realities of business process transformation in the digital economy. The relevance and necessity of adapting to the incredibly rapid technological development, the increasing amount of data available for analysis, and changing consumer preferences are established. This paper defines the nature of the digital economy and the fundamental technological trends that have a fundamental impact on its formation. The digital economy introduces new rules of business and economic processes and imposes ambitious requirements on all economic actors, including insurance companies and the insurance market in general. In order to study the peculiarities of the development of digital technologies in insurance, the author analyzed the main indicators of the motor insurance market and identified the main trends and problems in the Ukrainian motor insurance sector. At the same time, digital insurance is defined as a way of using digital technologies to meet traditional or specific needs for insurance protection. | ||
| Key words | transformation, digital economy, digitalization, digital technologies, business digitalization, innovative development, auto insurance | ||