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Strategic management of innovative and investment business development in crisis of economic conditions

Author(s) Revutskaya A., Candidate of Ekonomikal Sciences, , Uman National University of Horticulture
Tsymbaliuk Y.A., Candidate of Economics Sciences, , Uman National University of Horticulture, Ukraine
Category Economics
year 2021 issue
pages 59-69 index UDK 330.332.1
DOI 10.31395/2415-8240-2021-99-2-59-69 (Link)
Abstract The article considers the key points of application of strategic management in the management of innovation and investment development of small businesses in the context of state regulation. The purpose of the article is to develop theoretical provisions at developing of strategic principles of innovation and investment development of small business as a tool for implementing socio-economic policy. The influence of the functioning of small business institute and its innovation and investment activity on the socio-economic development of the has been justified. According to the generalization of leading scientists researchеs, it has been noted that the state support of innovation and investment activities of small businesses is extremely important for the development of regions and local communities. The list of problems of objective and subjective nature of small business development at the present stage has been outlined. It has been substantiated the need to develop a long-term policy of the state based on the strategic supporting of innovation and investment component of small business. It has been noted that the strategic supporting of innovation and investment activity of small business is possible provided the development of an appropriate system of strategic management. The main goals of this system has been outlined. It has been determined that the system of strategic management of small business development involves the implementation of strategic measures at the national, regional and municipal levels, each of which determines the list of economic and administrative instruments that will contribute to the effectiveness of state regulation of small business. The basic requirements for the functioning of the system of strategic management of innovation and investment development of small businesses have been developed. The conformity to these criterias will increase the effectiveness of strategic management. The list of tasks to be implemented in the process of functioning of the strategic management system has been determined. It has been established that the process of strategic management of innovation and investment development will be effective on the monitoring basis. It would establish the program measures for support of small business by public authorities and the formation of an effective feedback system between business and government at all levels.
Key words business, strategic business management, innovations, investments, enterprise, investment activity, national economy, business psychology, investment strategy, forms of management, crisis, state regulation, strategic management, national economic system, small business, innovative economy, regional economy
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