Uman NUH | today: 04/14/2024
| Author(s) | А. А. ОСІПОВА, , , | ||
|---|---|---|---|
| Category | Economics | ||
| year | 2021 | issue | |
| pages | 319-326 | index UDK | 658.14 | DOI | 10.31395/2415-8240-2021-99-2-319-326 (Link) |
| Abstract | In world practice, a business plan has long become a generally accepted way of providing commercial information and the basis for business negotiations. With the development of market relations and the expansion of international economic relations, business planning becomes one of the important elements of ensuring the competitiveness and successful production and financial activities of an enterprise. On the basis of the business plan, the calculation of the economic efficiency of business ideas and investment decisions, the assessment of the commercial feasibility of investing in their implementation is carried out. A well thought out business plan can be a key step in building a successful and sustainable agricultural enterprise. Business plans, as objects that reflect the characteristics of the field of activity, must be developed not in a template, but based, first of all, on the intended purpose. In this case, the number of sections is regulated. It is one thing when a business plan is developed with the aim of introducing a highly effective innovation, and quite another when it is created for the financial recovery of an organization. A business plan is a document that defines the future goals of a business and a strategy for achieving them. Description can take two forms: narrative and financial. A business plan includes the following documents: resume, business introduction, market analysis, competitor analysis, products and services, marketing and sales strategies, organizational structure, and financial projections. Thus, a business plan is an invaluable tool that helps a grower to be on track to achieve the goals of an agricultural business. Regardless of whether you are a cattle farmer, raising products or processing, it is an agricultural business. | ||
| Key words | business plan, agribusiness, business model, entrepreneurship, agricultural enterprise | ||