Uman NUH | today: 04/12/2024
| Author(s) |
Burlyay A.P., Candidate of Economics, , Uman National University of Horticulture, Ukraine Burlyay A.L., Candidate of Economics, , Uman National University of Horticulture, Ukraine Revutskaya A., Candidate of Ekonomikal Sciences, , Uman National University of Horticulture Іваненко О. О., , , |
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| Category | Economics | ||
| year | 2021 | issue | |
| pages | 18-28 | index UDK | 339.137.2 | DOI | 10.31395/2415-8240-2021-99-2-18-28 (Link) |
| Abstract | Competition and competitiveness issues are extremely topical at the present stage. However, the role of price and non-price competition in enterprises has not been sufficiently studied and requires a more detailed study, which was the purpose of the article. It has been established that the first theories of competition were formulated at the turn of the 17th and 18th centuries and since then have been constantly undergoing various modifications. Given the evolution of the concept of "competition", it can be defined as a set of activities carried out by market participants to achieve their goals and consist in the integration of various instruments of competition - the provision of additional services by joining the offer of related services; formation of attractive prices by differentiating the forms and terms of payment; improving the forms and channels of product sales, customer service, improving communication through prompt and reliable information. The importance of dividing competition into price and non-price competition has been proven. Price competition. This is a kind of struggle with competitors by reducing the price of goods. Non-price competition offers more progressive and modern methods. These include isolating their products from similar competitors' products, introducing special features, expanding the range of products, improving quality, increasing advertising and warranty costs. Non-price competition allows you to focus on progress and drive sales without price fluctuations. Non-price competition indicates a higher level of quality of interactions in the market. The main advantages and disadvantages of non-price competition are determined. Thus, we can conclude that competition is an integral part of the market. The concept of competition has changed with the development of society, various economic trends and schools have contributed to this concept. From the point of view of microeconomics, it is important to divide competition into price and non-price, the use of which contributes to the increase in the efficiency of entrepreneurial activity. | ||
| Key words | competition, microeconomic analysis, price competition, non-price competition, market | ||