Uman NUH | today: 04/12/2024

Environmental marketing as a part of the formation of rational land use

Author(s) Bortnyk T.I., Candidate of Economics, , Uman National University of Horticulture, Ukraine
Lementovskaya V.A., Candidate of Economics, , Uman National University of Horticulture, Ukraine
Kharenko A.A., Candidate of Economics, , Uman National University of Horticulture, Ukraine
Category Economics
year 2013 issue Issue number 82. Part 2
pages 276-283 index UDK 658.8:504:338
Abstract Implementation of the transformation processes in the national economy requires a socio-economic transformation of rural-oriented implementation of the strategy for sustainable development of the regions, a priority of which is the solution of environmental problems and the formation of the concept of environmental marketing. The purpose of the article is to summarize the scientific achievements of the results of environmental monitoring and study proposals for the development of the concept of environmental marketing land. Practical implementation of the concept of sustainable development of the regions requires an objective assessment of the socio-economic situation of the study of environmental problems. During writing the article the abstract and logical, dialectical, statistical, economic, and graphical methods were used. The results of the monitoring of the environmental situation confirms the destructive processes in the agricultural land use. Obstacles to the formation of rational system of land use, the practical use of environmental marketing tools are: inadequate regulations, aborted environmental needs, the lack of adequate funding, the lack of an adequate level of information provision, lack of coordination between regional authorities and business entities, business leaders irresponsibility, the absence of government stimulus programs of environmental performance of agricultural enterprises, underestimation of marketing tools of greening of land use. Thus, the development and implementation of measures of environmental marketing is based on the monitoring of the environmental situation, a situation analysis of market opportunities and threats, strengths and weaknesses of the enterprise. With the implementation of strategies for sustainable development of enterprises in the region of the country the main tasks of environmental marketing is the formation and development of the market for environmental goods in order to harmonize the contradictions of social and economic development with the preservation and improvement of environmental quality.
Key words environmental marketing, environmental situation, the concept of sustainable development, environmental monitoring of land use.
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